itemscope (attribute)

itemscope is a boolean global attribute that defines the scope of associated metadata. Specifying the itemscope attribute for an element creates a new item, which results in a number of name-value pairs that are associated with the element. A related attribute, itemtype, is used to specify the valid URL of a vocabulary (such as schema.org) that describes the item and its properties context. In each of the following examples, the vocabulary is from schema.org.

Every HTML element may have an itemscope attribute specified. An itemscope element that does not have an associated itemtype must have an associated itemref.

Note: Find more about itemtype attributes at http://schema.org/Thing

Simple example


The following example specifies the itemscope attribute. The example specifies the itemtype as "http://schema.org/Movie", and specifies three related itemprop attributes.

<div itemscope itemtype="http://schema.org/Movie">
  <h1 itemprop="name">Avatar</h1>
  <span>Director: <span itemprop="director">James Cameron</span> (born August 16, 1954)</span>
  <span itemprop="genre">Science fiction</span>
  <a href="https://youtu.be/0AY1XIkX7bY" itemprop="trailer">Trailer</a>

Structured data

The following table shows the structured data from the preceding example.

itemscope Itemtype Movie
itemprop (itemprop name) (itemprop value)
itemprop director James Cameron
itemprop genre Science Fiction
itemprop name Avatar
itemprop https://youtu.be/0AY1XIkX7bY Trailer

itemscope id attributes

When you specify the itemscope attribute for an element, a new item is created. The item consists of a group of name-value pairs. For elements with an itemscope attribute and an itemtype attribute, you may also specify an id attribute. You can use the id attribute to set a global identifier for the new item. A global identifier allows the item to relate to other items found on pages across the Web.


There are four itemscope attributes in the following example. Each itemscope attribute sets the scope of its corresponding itemtype attribute. The itemtypes, Recipe, AggregateRating, and NutritionInformation in the following example are part of the schema.org structured data for a recipe, as specified by the first itemtype, http://schema.org/Recipe.

<div itemscope itemtype="http://schema.org/Recipe">
<h2 itemprop="name">Grandma's Holiday Apple Pie</h2>
<img itemprop="image" src="https://c1.staticflickr.com/1/30/42759561_8631e2f905_n.jpg" width="50" height="50"/>
<p>By <span itemprop="author" itemscope itemtype="http://schema.org/Person">
<span itemprop="name">Carol Smith</p></span>
<p>Published: <time datetime="2009-11-05" itemprop="datePublished">
November 5, 2009</p></time>
<span itemprop="description">This is my grandmother's apple pie recipe. I like to add a dash of nutmeg.<br></span>
 <span itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
 <span itemprop="ratingValue">4.0</span> stars based on <span itemprop="reviewCount">35</span> reviews<br></span> 
Prep time: <time datetime="PT30M" itemprop="prepTime">30 min<br></time>
 Cook time: <time datetime="PT1H" itemprop="cookTime">1 hour<br></time>
 Total time: <time datetime="PT1H30M" itemprop="totalTime">1 hour 30 min<br></time>
 Yield: <span itemprop="recipeYield">1 9" pie (8 servings)<br></span>
 <span itemprop="nutrition" itemscope itemtype="http://schema.org/NutritionInformation">
 Serving size: <span itemprop="servingSize">1 medium slice<br></span>
 Calories per serving: <span itemprop="calories">250 cal<br></span>
 Fat per serving: <span itemprop="fatContent">12 g<br></span> 
  <span itemprop="recipeIngredient">Thinly-sliced apples: 6 cups<br></span>
  <span itemprop="recipeIngredient">White sugar: 3/4 cup<br></span>
 ... </p>

Directions: <br>
  <div itemprop="recipeInstructions"> 
    1. Cut and peel apples<br> 
    2. Mix sugar and cinnamon. Use additional sugar for tart apples. <br>



The following is an example rendering of the preceding code example.

Structured data

itemscope itemtype Recipe
itemprop name Grandma's Holiday Apple Pie
itemprop image https://c1.staticflickr.com/1/30/42759561_8631e2f905_n.jpg
itemprop datePublished 2009-11-05
itemprop description This is my grandmother's apple pie recipe. I like to add a dash of nutmeg.
itemprop prepTime PT30M
itemprop cookTime PT1H
itemprop totalTime PT1H30M
itemprop recipeYield 1 9" pie (8 servings)
itemprop recipeIngredient Thinly-sliced apples: 6 cups
itemprop recipeIngredient White sugar: 3/4 cup
itemprop recipeInstructions 1. Cut and peel apples 2. Mix sugar and cinnamon. Use additional sugar for tart apples .
itemprop author [Person]
itemprop name Carol Smith
itemscope itemprop[itemtype] aggregateRating [AggregateRating]
itemprop ratingValue 4.0
itemprop reviewCount 35
itemscope itemprop[itemtype] nutrition [NutritionInformation]
itemprop servingSize 1 medium slice
itemprop calories 250 cal
itemprop fatContent 12 g

Note: A handy tool for extracting microdata structures from HTML is Google's Structured Data Testing Tool. Try it on the HTML shown above.


Browser compatibilityUpdate compatibility data on GitHub

Chrome Edge Firefox Internet Explorer Opera Safari
Basic support Yes Yes Yes Yes Yes Yes
Android webview Chrome for Android Edge Mobile Firefox for Android Opera for Android iOS Safari Samsung Internet
Basic support Yes Yes Yes Yes Yes Yes Yes

See also

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